The promotion for the Wicked movie has been fierce, with its stars championing the 2024 movie release. However, one piece of marketing was recently involved in a controversy. After cast members Cynthia Erivo and Ariana Granderecreated the famous Broadway poster for the new film, some fans took liberties with the material. Erivo took offense to one of the A.I.-created posters, which showed Elphaba’s hat dipping further down her brow and sporting a stoic look alongside Grande’s Glinda. Now, Grande is responding to her co-star’s comments.
The Grammy winner recently attended the annual Academy Museum Gala in Los Angeles, where Variety asked her to comment on the A.I. poster that received backlash from her co-star. Ariana Grande didn’t speak to whether or not she found the fan-made poster offensive herself but instead focused on the adjustment to artificial intelligence and why the technology sparks such strong reactions:
It’s very complicated, because I find A.I. so conflicting and troublesome sometimes. But I think it’s just kind of such a massive adjustment period, and this is something that is such a – it’s so much bigger than us. And the fans are gonna have fun and make their edits, but of course…
