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A brown varsity jacket is a convincing place to start. In Les Deux’s new Detroit Lions collection, it puts the team’s identity across the back in chenille, pairs it with contrasting sleeves and saves the Lions blue for the quilted lining. It would work just as well with jeans on a Saturday afternoon as it would in the stands.
Launching exclusively in Europe on October 20, Les Deux / Detroit Lions, or LD/DL, comprises 22 limited-edition styles: a 16-style main collection and six caps developed with ’47. The collaboration is officially licensed by the NFL.
For FashionBeans, the appeal is how naturally the project fits the Copenhagen label’s wardrobe. Workwear, varsity shapes and American sportswear are already part of Les Deux’s vocabulary. Here, those references have a specific team, city and community behind them.
The Varsity Jacket Sets The Tone
The NFL Lion Varsity Jacket is our starting point.
Its brown body contains 70% wool and 30% recycled polyester, with leather-look sleeves and a suede-look spread collar. Across the back, a large chenille lion’s head sits beneath arched Detroit lettering. Striped ribbing and snap fastenings keep the silhouette familiar; the blue lining brings the team colour inside.
The brown makes the difference. It gives the graphics a warm, grounded backdrop and leaves plenty of room for the rest of your wardrobe. We would wear it over a grey sweatshirt with straight-leg dark denim and simple trainers. There is enough happening on the jacket to keep everything underneath quiet.
That balance carries through the wider collection. Earthy colours meet flashes of Honolulu Blue, while washed denim, a coordinated workwear set and textured knitwear give the team graphics different settings.
Workwear Gives The Collection Its Range
The NFL Football Denim Overshirt makes a particularly strong case for the workwear side of the collaboration.
Made from cotton denim with a fine woven pinstripe, it has amber contrast stitching, three patch pockets and an embroidered back graphic. The loose fit leaves room for a T-shirt or a light knit underneath.
Those details give it a useful role as an everyday layer. We would pair it with plain ecru trousers to bring out the stitching, or black jeans if the back artwork is doing the talking.
Elsewhere, the graphics have the variety of a well-built memorabilia collection: vintage-style helmet illustrations, chenille patches, a lion riding in a pickup and an illustrated footballer across the back of a fleece.
It is a good way to give the collaboration personality. There are pieces for someone who wants a recognisable team emblem and others for someone drawn to the illustration, colour or shape first.
’47 Handles The Headwear
The six caps bring ’47 into the project, with denim, canvas and contrasting textures extending the collection above the collar.
The Denim Clean Up is an easy entry point. Varsity-style embroidery covers the front, with additional embroidery at the sides and a leather adjustment strap at the back. Its denim construction connects neatly with the overshirts and jeans elsewhere in the range.
We would wear it with an unstructured coat, a plain crewneck and relaxed trousers. A cap can bring the sportswear reference into an otherwise restrained outfit without asking you to build the whole look around it.
Detroit Is Part Of The Story
The campaign takes the collection through Detroit’s neighbourhoods and local institutions, including Mike’s Famous Ham Place, before reaching Ford Field.
Models appear alongside local people, while the accompanying Voices of Detroit project gives residents the microphone. That choice matters. A collection built around a team benefits from showing the people for whom its colours mean something.
In the campaign, one supporter puts it plainly: “One thing about our city of Detroit is, we’re loyal, so win or lose, I’m here for the Lions.”
The photographs give the clothes a setting, but the local voices give the collaboration its emotional weight. Teamwear carries memories and loyalties as well as logos. LD/DL leaves space for both.
The FashionBeans Take
Our picks are the brown varsity jacket, the pinstriped denim overshirt and the denim cap. Each has a clear identity, and each offers a straightforward way into the collection without requiring the matching outfit.
That is where Les Deux gets the balance right. The Lions references are prominent, while the shapes and colours make the pieces easy to place within an existing wardrobe.
Start with the item you would want to wear most often. Let its graphics take the lead, keep the surrounding pieces considered, and the result should feel personal.
Les Deux / Detroit Lions launches October 20, 2026, exclusively in Europe, through Les Deux, the Detroit Lions and selected European retail partners.
Explore the LD/DL collection at Les Deux.
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