9 Summer Microtrends That Are Going to Last—I Promise

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There are some microtrends that are so clickbaity, so purposefully created for the internet and social media feeds, that they die out before they’ve even had much of a chance to reach a wider audience. It’s probably for the best, as many of Instagram or TikTok’s most “liked” items can be hugely unrealistic for day-to-day wear. These contributing factors explain why the term microtrend has become something of a dirty one among fashion lovers who like to consume more consciously, and so we use it carefully.

The way we think of microtrends is more about the subtler pieces, prints, colours, outfit combinations and accessories that are on the rise, destined for fashion fame but with the chance to actually work both IRL and for the long run. This is all about mini trends with staying power, and there are many I’ve spotted since the start of 2022.

This year’s microtrends have their showy moments, but there are also signs of classics returning from the depths of wardrobes—a comeback for moto jackets has seen me rifling through a bag of old vintage pieces under my bed to rediscover a biker style I bought back in 2000. Twenty-two years later, it’s unsurprisingly far too small, of course, but you get the idea. There are practical items: Enter stage left banana bags. And there are fun ones: Ever felt floral prints left you cold and you’d rather pull out something fruity for summer? Keep scrolling to see and shop the microtrends I’ve got bets on for 2022 and beyond.

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