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A quick scroll through your TikTok feed and there’s a high chance you’ll stumble across someone who’s gone full coastal grandmother. The viral term, coined by TikToker Lex Nicoleta, describes the coastal grandmother aesthetic as, “If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors, and more, there’s a good chance you might be a coastal grandmother.” The sartorial result? A neutral lover’s paradise.
From classic wardrobe pieces like cashmere turtlenecks Erica Barry (Diane Keaton) would’ve sported in Something’s Gotta Give to the breezy linen numbers Jane Adler (Meryl Streep) paraded around in It’s Complicated, the coastal grandmother aesthetic is simplicity as its best. But, of course, achieving such chic-yet-laidback style is no easy feat, so to help you embrace your inner coastal grandmother, we’ve scoured the depths of Amazon—which, in case you haven’t heard, is hosting its Prime Day sale on July 12 and July 13—to bring you one step closer to mastering yet another viral TikTok trend. Ahead, shop our 16 favorite coastal grandmother-inspired finds from Amazon.
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The pièce de résistance of any coastal grandmother outfit: the linen button-down. This style is a slimming fit, so size up if you want something seriously oversized.
Retro sunglasses aren’t going anywhere anytime soon, and with this espresso-colored pair of oval shades, it’s easy to see why.
Yes, these linen wide-leg pants are really under $40. No, we can’t promise they won’t sell out.
May it be a beach read, a plush beach towel, or beverages for your oceanside happy hour—this straw tote will hold it all.
Brit Tiered Ankle Maxi Tent Dress
A skin-baring coastal grandmother-inspired maxi dress that’s sure to be a fan favorite at any outdoor gathering this summer. All it’s missing is a really stunning pair of sandals.
A flashy sandal that combines current runway trends and TikTok ones alike, courtesy of Tory Burch.
Long-Sleeve Button-Down Poplin Shirt
As far as the coastal grandmother trend goes, the linen button-down isn’t the only top that reigns supreme. This striped style can easily transition from summer to fall.
A tailored alternative to your usual go-to denim, the utility pant is a great option. Pair yours with sandals and a button-down or an oversized turtleneck for an effortless ensemble.
Cavatina Gold-Tone Expansion Band Watch
As a firm believer in the “go big or go home” philosophy, I’m tempted to drop my shopping mantra for this classically designed timepiece.
Open Front Chunky Cardigan
All this oversized knit is missing is a wraparound porch for you to lounge on.
If there’s a limit to how many white sneakers one should own, we’d rather not know the answer. This platform style will give you some extra height while still serving up maximum comfort.
The blue jean is a tried-and-true classic for a reason. Featuring a bit of distressing at the knees, you can show a little skin here without bearing all.
A way to mask a bad hair day or simply channel your inner Diane Keaton? The world may never know.
A true beach-to-early dinner shoe. Keep it elegant with the brown hue seen here, or opt for a subtle statement with the black and white option that’s also available.
Ribbed Turtleneck Sweater
No Nancy Meyer flick is complete without the appearance of a least one cashmere turtleneck. It’s about time you bundle up in one yourself.
If you don’t want a traditional sun hat, a roll-up straw visor is both stylish and smart when it comes to summertime accessorizing.
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