Reformation Yorkville Finally Opens + More Fashion News

master mentalism tricks

Photography courtesy of OVO

Plus Reformation’s new Canadian flagship has magic wardrobes.

By Annika Lautens

Date December 16, 2022

Drake’s brand OVO’s new capsule collection arrived in time for the holidays

Drake OVO Photography courtesy of OVO

Still trying to decide what to wear to last-minute holiday parties? According to Drake’s brand October’s Very Own (OVO), you should add leather pants, bedazzled denim and velour tracksuits to the rotation. The just-released women’s capsule collection features all of the above, as well as silk PJ sets and cute loungewear. A reason to celebrate, indeed!

Reformation’s new Canadian flagship has magic wardrobes

Drake OVO Photography by Michael Muraz

After a few delays, Reformation‘s Canadian flagship store in Toronto’s Yorkville neighbourhood is finally open, and it was worth the wait. Not only does the sprawling space feature beautiful minimalist interior design, but there are touch screens throughout the store that allow customers to send clothes from the stockroom to the change room seamlessly. Once in the “magic wardrobe,” guests can also request new sizes via touch screen and change the room’s lighting to get that perfect mirror selfie.

Shine bright with Golden Goose x Swarovski

Drake OVO Photography courtesy of Golden Goose

Looking to add some sparkle to your step? Look no further than Golden Goose’s collab with Swarovski. The Italian footwear brand has teamed up with the world’s highest-quality crystal producer on an assortment of rhinestone-covered runners. Available in white and pink, the collection also includes a bedazzled skateboard sure to be the envy of all riders.

MCM and Be@rbrick collaborate for the second time

After the success of their first collaboration, MCM and Japanese collectible creator Be@rbrick are reuniting again with two fresh and inventive takes on classic iconography. The first piece, a white bear adorned with the MCM logo, is small enough to fit into a pocket. But the second is the largest in the series, sitting at 700mm in length. Whatever your size and colour preferences, call this collaboration the bear necessities (pun very much intended).

Herschel Supply Co. opens first retail location in Toronto

Even in this digital age, there is still something special about shopping IRL. Herschel Supply Co. recognizes this and has launched its first retail location in Toronto. The store will be located at the Toronto Eaton Centre and feature the brand’s full offering, including bags, accessories and apparel.

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