Fashion

Storm Reid Partners With New Balance: “I Want to Help


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Euphoria‘s Storm Reid is an actress, producer, humanitarian, and USC college student currently studying Drama and African American Studies. But add New Balance ambassador to the 18-year-old’s impressive list of achievements, because she just joined the squad (which already includes Jaden Smith and athlete Sydney McLaughlin). New Balance was attracted to the way Storm empowers her followers, particularly women, to take up space and claim their moment — and really, who wouldn’t be? When POPSUGAR talked to Storm about the partnership, which will include carrying out initiatives, product creation, and fronting campaigns and billboards, we were in awe of her determination to take on this new role.

Equity within the sneaker world means continuing to pave pathways for women — in general and within the industry — and being purposeful in everything we’re producing, whether it be campaigns or products. It’s so important for young women to see themselves represented and to see other women feel empowered, be celebrated, and succeed. And this is what I hope to represent through my new partnership with New Balance, especially for women of color. I was once that little girl that found inspiration in celebrities like Zendaya and Keke Palmer, so I want to help women feel seen through fashion and inspire the next generation of little girls to follow their dreams and claim their moments,” she said.

Rest assured, Reid is a self-described sneakerhead. If you follow her on Instagram, you can see how vast her collection is shaping up to be, and she even counts Serena Williams wearing Off-White AF1s to the Met Gala as one of her all-time favorite fashion moments. It’s clear that New Balance was the right brand for her to align with, too, as she explains that the team really gets to know their partners and supports them in their careers. Ahead, you can see Storm star in a video for the We Got Now campaign, sending out the go-getter message that when you want something, “waiting isn’t an option.” Then, read some of Storm’s best quotes about sneakers, all of which prove she is, indeed, the sneakerhead she appears to be in the photos ahead.

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