Sydney Sweeney Is the Face of Armani Fragrances + More

master mentalism tricks

Photography Courtesy of Armani Beauty

Plus, Oribe launches its inaugural brush and comb collection.

By Lauren Knowles

Date January 6, 2023

Armani Beauty taps Sydney Sweeney to front its My Way fragrances

Photography courtesy of Armani Beauty

With her acting talent and style prowess, it comes as no surprise that Euphoria’s Sydney Sweeney has been tapped as the new face of Armani Beauty’s My Way fragrances. Described by Giorgio Armani himself as “the perfect embodiment of the My Way spirit” — which is centred around freedom and profound femininity — Sweeney is the ideal candidate for this new role, which she takes on in tandem with her preexisting position as the face of Giorgio Armani makeup. Along with Sweeney’s new appointment comes the introduction of the My Way parfum, a contrasting floral yet woody fragrance defined by solar tuberose notes and majestic blue iris pallida housed in a refillable bottle.

Add retinol to your routine with Summer Fridays’ new release

Summer Fridays retinol Photography Courtesy of Summer Fridays

A new year calls for new rituals. In 2023, why not add Summer Fridays Midnight Ritual Retinol serum to your refreshed skincare lineup? Marking the beauty brand’s first foray into retinol territory, this effective yet gentle serum promises to reduce the appearance of fine lines and wrinkles while improving the tone and texture of skin while simultaneously soothing it. Powered by vegan retinol, retinyl linoleate, niacinamide and hyaluronic acid, this clinically tested product only requires one to two pumps over dry skin daily to get to work.

Drunk Elephant combats dullness and dark spots with a new face mask

Drunk elephant mask Photography Courtesy of Drunk Elephant

Bouncy and bright? Sounds right up our alley. Drunk Elephant just dropped a leave-on face mask formulated to fade dark spots, clarify uneven skin tones, boost radiance and reduce redness. Gentle enough to use daily yet powerful enough to get the job done, 10% azelaic acid, 1% salicylic and a triple-antioxidant brightening complex are the star ingredients of the Bouncy Brightfacial mask that team up to correct and clarify your complexion, leaving you with glowing skin.

Anya Taylor-Joy Stars in Dior’s Mitzah Bricard campaign

Photography Courtesy of Dior

Leopard print is the motif, Mitzah Bricard is the name, and Anya Taylor-Joy is the face. Paying homage to Christian Dior’s late muse Mitzah Bricard, the French maison has released a new collection of makeup and fragrances from La Collection Privée Christian Dior in her honour. In this campaign, Taylor-Joy’s charisma and chicness echo that of Bricard’s, which makes her a fitting Dior beauty icon for the new generation. From sparkling nail polishes of ruby and gold entitled “Leopardess” and “Pearl” to a luxurious eyeshadow palette housed in a leopard print casing, the Mitzah Collection is a visually stunning tribute to one of Dior’s greatest muses.

Oribe launches its first brush and comb collection

It’s official — brushes and combs have made their debut at Oribe! Hand-crafted in Italy with a unique marbled resin that delivers salon quality performance, this six-piece line features large and medium round brushes, a flat brush, a teasing brush, a wide tooth comb and a hair pick. Each item is complete with ergonomic handles designed to last a lifetime, and all brushes are made with boar bristles and soft nylon pins to aid the distribution of the scalp’s natural oils. These hair tools are available now exclusively at, and at Oribe salons and retailers on January 16.

Herbivore Botanicals drops a new eye cream

Supernova eye cream Photography Courtesy of Herbivore Botanicals

Herbivore’s newest plant-powered eye cream gives a whole new meaning to “starry-eyed.” Infused with 5% THD vitamin C, caffeine, and turmeric ingredients, this brightening SuperNOVA under eye cream brightens dark circles and evens out the skin tone. If you could bottle up a star, we think it’d look a little something like this.

NYX drops a new Vivid Matte Liquid Liner

Nyx eyeliners Photography Courtesy of NYX Professional Makeup

If one-swipe pigmentation, long-lasting abilities or tug-proof status are qualities you look for when shopping liquid eyeliners, look no further than NYX’s new Vivid Matte Liquid Liner. Made with an ultra-fine precision tip, this product is designed to give you complete control over thickness and definition as you create editorial graphic lines and sharp wings. Whether you’re new to the liquid liner game or a seasoned pro, this re-imagined fan favourite is a makeup must-have. Plus, if you’re feeling extra experimental, swap out the classic black shade for an eye-catching white.

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