EXCLUSIVE: Amazon’s branding campaign for Prime Video, under the new tagline “See where it takes you,” is continuing with a spot aimed at fantasy and sci-fi fans. The new genre spot debuting today (watch it above) emphasizes a key area of original programming focus, with Wheel of Time a major fall launch and Lord of the Rings slated for next year. The brand campaign, which kicked off November 22, is due to run through the end of 2022, with a push in several distinct verticals, including action, comedy and fashion. The company’s 14-year-old streaming video offering has never before had a brand tagline. The campaign emphasizes the various touchpoints within the Amazon ecosystem, mainly streaming video, music and books. Ukonwa Ojo, global chief marketing officer for Amazon Prime Video a …
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