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In case you didn’t know, May is AAPI Heritage Month. There are so many different ways to honor the month, whether you choose to donate to non-profit organizations that support the AAPI community or shop Asian-owned brands.
If you’re like us and love discovering new makeup and skincare products, it’s the perfect time to try AAPI-owned beauty brands to find some of your new go-to products. And, if you don’t know where to start your search, you’re in luck! We’ve rounded up 20 AAPI-owned beauty brands and the products you’ll want to add to cart ASAP.
From Youthforia’s ”first of its kind” color-changing blush to Shayde Beauty’s transformative skincare products for melanin-rich skin, there are some amazing AAPI-owned brands that deserve a front-row spot in your beauty routine. Check them all out below.