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    Home»Fashion & Style»H&M SoHo Store Opening + More Fashion News
    Fashion & Style

    H&M SoHo Store Opening + More Fashion News

    AdminBy AdminFebruary 9, 20244 Mins Read
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    H&M SoHo Store Opening + More Fashion News


    Photography by Sansho Scott/BFA.com

    Plus, Boss unveils a new monogram.

    By
    Sarah Mariotti

    Date February 9, 2024

    H&M’s new NYC store opening was star-studded

    Hunter Schafer at H&M opening
    Photography by Sansho Scott/BFA.com

    How do you gather a group of It girls during one of the busiest times in the fashion calendar? Open a stunning new store in the heart of New York City’s shopping district. This week, Hunter Schafer, Amelia Gray, Alex Consani, Justine Skye and more stopped by to celebrate H&M’s return to the artsy SoHo area at a pre-fashion week fête.

    The party marked the exclusive sneak peek of the H&M Studio Spring 2024 collection, which blends bold 1970s style staples with modern silhouettes (and is available to shop on February 29). Naturally, attendees’ outfits were fabulous. Consani, wearing an H&M tube-top-mini-skirt set, said it best. “We’re not playing games tonight,” she told FASHION of her look. “Not one game.”

    @fashionmagazine #AlexConsani slaying as per usual ???? At @H&M’s SoHo store launch, the model shares her #2024fashion takes. #alexconsaniedit #alexconsani #newyorkfashionweek #NYFW ♬ original sound – FASHION

    Boss reveals a new monogram

    new Boss double b monogram
    Photography courtesy of BOSS

    In the world of logomania, there’s a new kid on the block. For Spring 2024, Boss has unveiled a new double B monogram that rests on an array of its core pieces.

    The sleek, woven design can be seen on suits, bomber jackets, knitwear and a slew of accessories like leather bags, baseball caps and strappy stilettos.

    Shop Now

    BonLook releases its Spring 2024 collection

    Photography courtesy of BonLook

    Last week, Wiarton Willie (Ontario’s groundhog, FYI) did not see his shadow. Whether or not we can trust his eyesight is beyond our jurisdiction, but we do know two things: Spring is supposedly coming early and eyewear brand BonLook agrees.

    The Canadian label just dropped its Spring 2024 collection. The verdict? A sight for sore eyes (laugh please). Their bevy of styles include vibrant colours that will revitalize any tired wardrobe. Think energetic apricot, lime and rust hues.

    A moderate bargain starting at $149 a frame, flinging into spring might be easier than you thought.

    Shop Now

    Levi’s collaborates with Gundam, plus more from the iconic denim brand

    Levi's x Gundam
    Photography courtesy of Levi’s

    Is Levi’s flirting with the future? In its latest collaboration, the denim brand teams up with the iconic anime series Gundam SEED. With motifs of the “humanoid Gundam machines” plastered nearly everywhere, this 12-piece collection bridges the gap between digital and physical worlds.

    Another drop from Levi’s offers new skateboarding styles, available now as part of the Spring 2024 collection. With superior construction and durability a priority (for obvious reasons), these garments will surely stand the test of time — and many attempted flip tricks. Plus, they’re versatile enough to pair with pieces like canvas vests, fleece button-ups and everything in between.

    Shop Now

    This Galentine’s Day, BYOB has a whole new meaning

    Photography courtesy of Hillberg & Berk

    By now you’ve likely seen the virality of custom charm necklaces. But it’s Aquarius season, so we’re suggesting you go against the grain and try something a little different. Canadian jewellery brand Hillberg & Berk has just launched its limited-edition Build Your Own Bracelet (BYOB) program, where gemstones and crystal beads are the focal point of your new accessory.

    Through to the end of February, customers can choose from a curated selection of rose quartz, dark amethyst, crystal quartz and grey agate. Plus, BFF charms and other sparkly add-ons are available if you so choose. It’s the perfect Galentine’s date! Secure an appointment time by booking online.

    Book Now

    With files from Natalie Michie

    This article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

    More Style

    Style

    By
    Natalie Michie

    Date February 8, 2024

    Celebrity Style

    By
    Bernadette Morra

    Date February 8, 2024

    Celebrity Style

    By
    Katherine Singh

    Date February 7, 2024





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