For Kim—who also shares kids Saint West, 9, Chicago West, 7, and Psalm West, 6, with ex Kanye West—her hair represents her personality. She’s previously noted that her hairstyle directly correlates with how she’s feeling.
“I’m sassier. I’m more confident as a blonde,” she told Allure in 2022. “As soon as I go back to brunette, I’m a boss.”
And the appearance of her hair is something she’s committed to protecting. In a 2018 episode of Keeping Up With the Kardashians, per People, she made that clear, telling her mom Kris Jenner, “I put it in my will that I have to always have my hair done.”