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Chris Eubank Jr has always blurred the line between fighter and showman — and his wardrobe is central to that identity. At the launch press conference for his highly anticipated rematch against Conor Benn, the middleweight contender arrived not in sportswear, but in a £3,200 Louis Vuitton double-face relaxed coat from the brand’s new collection.
Where most fighters stick to sponsor tracksuits, Eubank dressed like a man with a point to prove. His look wasn’t just about luxury, it was about control. Before a single punch is thrown, he’s already set the tone.
The Coat That Stole the Show
Crafted in Italy from a blend of wool, cashmere, and silk, the coat’s caramel-brown exterior is effortlessly versatile. Inside, Vuitton’s Monogram Heritage jacquard lining — echoed on a removable scarf — brings a hidden flash of the house’s DNA. Details like mother-of-pearl buttons, a chest ornament, and a leather patch elevate it into collector territory.
Fashion as Psychology
Eubank’s love for Louis Vuitton isn’t new, but this might be his sharpest statement yet. In a sport where perception is power, he knows that image can be as intimidating as a stiff jab. Benn may aim to win the war of words, but in the style stakes, Eubank has already landed the opening blow.
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Our editorial team combines over 50 years of collective experience in fashion journalism, styling, and retail. Each editor brings specialized expertise—from luxury fashion and sustainable style to the latest grooming technology and fragrance science. With backgrounds ranging from GQ and Esquire to personal styling for celebrities, our team ensures every recommendation comes from a place of deep industry knowledge.
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