For decades, Lisa Price‘s uber-successful brand Carol’s Daughter has been a holy grail for people with natural hair textures. After whipping up the beauty products in her Brooklyn kitchen, Lisa decided to launch the brand in 1993.
“I was natural and I knew a lot of naturals,” she told InStyle in September 2021 about her brand’s inception. “I knew that we were not the norm, but I knew we were out there and at first, I felt there just wasn’t enough variety. What existed all had a certain look, feel, message, scent, package, etc.”
She continued “It lacked fun and whimsy. I wanted my products to serve a purpose, deliver benefits, but also make you feel pretty, smell good, and make you smile.”