Plus, a collaboration between Roots and Alder.
![](http://www.facebook.com/sharer.php?u=https://fashionmagazine.com/style/fendi-by-marc-jacobs/&title=Fendi%20by%20Marc%20Jacobs%20Is%20Here%20+%20More%20Fashion%20News&picture=https://fashionmagazine.com/wp-content/uploads/2023/05/01_FENDI-by-Marc-Jacobs-Capsule-Collection-800x999.jpg&description=Fendi%20by%20Marc%20Jacobs%20officially%20launches%0A[caption%20id="attachment_470167"%20align="alignnone"%20width="280"]%20Photography%20courtesy%20of%20Fendi[/caption]%0A%0AFendi%20has%20had%20some%20major%20designer%20collaborations%20in%20recent%20years%20(think:%20Versace,%20Tiffany%20&%20Co.%20and%20Skims),%20but%20its%20new%20partnership%20with%20Marc%20Jacobs%20is%20an%20undeniable%20highlight.%20As%20part%20of%20the%20Fendi%20Baguette’s%2025th-anniversary%20celebrations,%20the%20Italian%20luxury%20house%20enlisted%20the%20talents%20of%20the%20American%20designer%20to%20reinvent%20the%20iconic%20bag%20and%20other%20Fendi%20staples.%20The%20result%20is%20a%20marriage%20of%20uptown%20chic%20and%20downtown%20cool%20that%20adds%20new%20life%20to%20old%20favourites.%0AAurora%20James's%20new%20book%20Wildflower:%20A%20Memoir%20is%20available,%20wherever%20books%20are%20sold%0A%0A%0A%0A %0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0AView%20this%20post%20on%20Instagram%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A%0A %0AA%20post%20shared%20by%20Aurora%20James%20🦢%20(@aurorajames)%0A%0A%0A%0A%0ACall%20it%20a%20labour%20of%20love.%20After%20two%20and%20a%20half%20years%20of%20writing,%20re-writing%20and%20editing, Wildflower:%20A%20Memoir has%20finally%20hit%20shelves.%20Newly-minted%20author%20Aurora%20James%20(FASHION’s%20April%202023%20cover%20star)%20recounts%20her%20life%20so%20far%20as%20she%20navigates%20a%20world%20of%20uncertainty%20in%20the%20fashion%20industry%20and%20beyond.%20Through%20sharing%20the%20challenges%20she’s%20faced,%20the%20entrepreneur%20and%20activist%20hopes%20to%20provide%20inspiration%20and%20guidance%20for%20each%20and%20every%20reader.%0ASmythe%20unveils%20a%20Love%20is%20Love%20blazer%20ahead%20of%20Pride%20month%0A[caption%20id="attachment_470170"%20align="alignnone"%20width="280"]%20Photography%20courtesy%20of%20Smythe[/caption]%0A%0ACan%20one%20blazer%20save%20the%20world?%20No.%20But%20Smythe’s%20new%20shrunken%20blazer%20is%20giving%20us%20the%20energy%20we%20need%20to%20do%20so.%20Embroidered%20with%20the%20words%20“Love%20is%20Love”%20in%20rainbow%20thread,%20this%20new%20release%20comes%20just%20in%20time%20for%20all%20of%20the%20Pride%20activities%20on%20the%20horizon%20this%20summer.%20What’s%20more,%20a%20portion%20of%20profits%20made%20will%20be%20donated%20to%20It%20Gets%20Better%20Canada,%20a%20charity%20focused%20on%20uplifting%20the%20nation’s%202SLGBTQ+%20youth.%0ASéda%20and%20the%20SHN%20Foundation%20work%20towards%20improving%20geriatric%20healthcare%0A[caption%20id="attachment_470205"%20align="alignnone"%20width="280"]%20Photography%20courtesy%20of%20Séda[/caption]%0A%0ASay%20philanthropic%20fashion%20partnership%20five%20times%20fast.%20Quite%20the%20tongue%20twister!%20Another%20great%20challenge?%20Caring%20for%20the%20elderly.%20In%20a%20new%20joint%20mission%20between%20outerwear%20brand%20Séda%20and%20the%20Scarborough%20Health%20Network%20(SHN)%20Foundation,%20geriatric%20healthcare%20is%20brought%20to%20the%20forefront.%20For%20the%20rest%20of%202023,%20a%20portion%20of%20proceeds%20from%20the%20sale%20of%20any%20Séda%20garment%20will%20be%20donated%20to%20the%20SHN%20Foundation%20to%20recognize%20the%20importance%20of%20caring%20for%20an%20elder.%0AAn%20outdoorsy%20collaboration%20has%20blossomed%0A[caption%20id="attachment_470168"%20align="alignnone"%20width="280"]%20Photography%20courtesy%20of%20Roots%20x%20Alder[/caption]%0A%0AWhether%20you’re%20a%20hiking%20hero%20or%20pitching%20a%20tent%20for%20the%20first%20time,%20Roots and Alder%20Apparel%20want%20to%20welcome%20you%20to%20the%20great%20outdoors.%20The%20collaboration%20combines%20the%20outdoor%20heritage%20of%20Roots%20with%20Alder’s%20ingenuity%20to%20challenge%20old-school%20stereotypes%20of%20who%20is%20considered%20“outdoorsy.”%20Expect%20to%20see%2011%20size-inclusive%20pieces%20that%20serve%20both%20form%20and%20function%20like%20this%20fresh%20spin%20on%20a%20classic%20sweatshirt.%0A%0AWith%20files%20from%20Annika%20Lautens%0A%0AThis%20article%20contains%20affiliate%20links,%20so%20we%20may%20earn%20a%20small%20commission%20when%20you%20make%20a%20purchase%20through%20links%20on%20our%20site%20at%20no%20additional%20cost%20to%20you.){kind=link}
Fendi by Marc Jacobs officially launches
Fendi has had some major designer collaborations in recent years (think: Versace, Tiffany & Co. and Skims), but its new partnership with Marc Jacobs is an undeniable highlight. As part of the Fendi Baguette’s 25th-anniversary celebrations, the Italian luxury house enlisted the talents of the American designer to reinvent the iconic bag and other Fendi staples. The result is a marriage of uptown chic and downtown cool that adds new life to old favourites.
Aurora James’s new book Wildflower: A Memoir is available, wherever books are sold
Call it a labour of love. After two and a half years of writing, re-writing and editing, Wildflower: A Memoir has finally hit shelves. Newly-minted author Aurora James (FASHION’s April 2023 cover star) recounts her life so far as she navigates a world of uncertainty in the fashion industry and beyond. Through sharing the challenges she’s faced, the entrepreneur and activist hopes to provide inspiration and guidance for each and every reader.
Smythe unveils a Love is Love blazer ahead of Pride month
Can one blazer save the world? No. But Smythe’s new shrunken blazer is giving us the energy we need to do so. Embroidered with the words “Love is Love” in rainbow thread, this new release comes just in time for all of the Pride activities on the horizon this summer. What’s more, a portion of profits made will be donated to It Gets Better Canada, a charity focused on uplifting the nation’s 2SLGBTQ+ youth.
Séda and the SHN Foundation work towards improving geriatric healthcare
Say philanthropic fashion partnership five times fast. Quite the tongue twister! Another great challenge? Caring for the elderly. In a new joint mission between outerwear brand Séda and the Scarborough Health Network (SHN) Foundation, geriatric healthcare is brought to the forefront. For the rest of 2023, a portion of proceeds from the sale of any Séda garment will be donated to the SHN Foundation to recognize the importance of caring for an elder.
An outdoorsy collaboration has blossomed
Whether you’re a hiking hero or pitching a tent for the first time, Roots and Alder Apparel want to welcome you to the great outdoors. The collaboration combines the outdoor heritage of Roots with Alder’s ingenuity to challenge old-school stereotypes of who is considered “outdoorsy.” Expect to see 11 size-inclusive pieces that serve both form and function like this fresh spin on a classic sweatshirt.
With files from Annika Lautens
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