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    Home»Fashion & Style»The Most Innovative New Foundation Launches to Shop Now
    Fashion & Style

    The Most Innovative New Foundation Launches to Shop Now

    AdminBy AdminOctober 12, 20234 Mins Read
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    Photography courtesy of launchmetrics.com/spotlight

    From skincare-infused launches to reformulated classics.

    By
    Lauren Knowles

    Date October 11, 2023

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    Along with the recent surge of concealer launches in the beauty community comes a tempting selection of newly launched foundations to match.

    The arrival of these new complexion products seems to be very telling of where the state of beauty trends may be headed. Firstly, the return to full-on foundations over skin tints suggests we may be leaving minimalist makeup behind and going back to our full-glam roots. (Fun!)

    Secondly, we’re doubling down on the fact that we’re no longer willing to compromise on skincare for makeup when we can have it all.

    From Glossier and M.A.C Cosmetics to Smashbox and L’Oréal Paris, this new generation of skincare-infused foundation innovations is truly offering up the best of both worlds, and we deserve nothing less!

    Ahead, shop eight of the best foundation launches of the year—so far!

    Fenty Beauty

    best new foundations 2023 Fenty Beauty
    Photography Courtesy of Fenty Beauty

    There’s a reason why this foundation by Fenty Beauty is called the Eaze Drop Blur + Smooth Tint Stick. With its creamy and crease-free formula, this foolproof foundation applies like a charm and melts seamlessly into skin, delivering a second-skin-like finish. Simply swipe, blend, and blur with ease. Or should we say, eaze?

    Shop Now

    Glossier

    Photography Courtesy of Glossier

    With a base of 89 per cent skincare, Glossier’s very first foundation is a must-try. This Stretch Fluid Foundation is a hybrid of gel and cream that offers light-to-medium coverage that looks au naturel, while plant-derived squalene and glycerin keep your skin hydrated and your moisture barrier in check.

    Shop Now

    Shiseido

    best new foundations 2023
    Photography Courtesy of Shiseido

    Fuelled by fermented kefir made from Japanese rice and niacinamide, Shiseido’s Revitalessence Skin Glow foundation contains the same level of powerful skincare products as a Shiseido serum, so you know it’s good! Upon application, the makeup micro-capsules within this foundation burst, offering coverage that has a healthy-looking, vibrant finish.

    Shop Now

    M.A.C Cosmetics

    best new foundations 2023
    Photography Courtesy of MAC Cosmetics

    Meet M.A.C Cosmetics’ latest innovation, the Studio Radiance Serum-Powered Foundation. Combining the beauty brand’s skin tone expertise with the science of skincare, the result is this luminous, skin-enhancing complexion product that visibly plumps and smooths skin upon application. Plus, thanks to its skincare focus, your skin will look healthier than ever in the long run.

    Shop Now

    Smashbox

    Photography Courtesy of Smashbox

    Need a foundation with long-lasting coverage and oil control? Smashbox’s Always On Skin-Balancing Foundation is on it. Formulated with hyaluronic acid and adaptogens, this natural-looking foundation balances skin and provides hydration both instantly and over time as you continue to wear it.

    Shop Now

    Revlon

    Photography Courtesy of Revlon

    Putting your skin first with Revlon’s Illuminance Skin-Caring Foundation feels as good as it looks, thanks to its radiant, skin-blurring formula. With continued use, expect to see the appearance of fine lines, wrinkles, and skin roughness reduced, as well as an improvement in skin elasticity.

    Shop Now

    L’Oréal Paris

    best new foundations 2023
    Photography Courtesy of L’Oréal Paris

    L’Oréal Paris’ True Match foundation is already a cult classic in the beauty community— but this year it’s been reformulated to work better than ever.  With a shade expansion and a new look, this True Match Super Blendable foundation is now infused with 80 per cent moisturizing cream and hyaluronic acid to help improve your skin quality in as little as two weeks. In addition, each shade has been formulated with up to six pigments so you can meet your true undertone match precisely.

    Shop Now

    Rose Inc

    Photography Courtesy of Rose Inc

    If you’ve got acne-prone skin, this non-comedogenic offering by Rose Inc. is sure to be a skin saviour for those days when you want a little extra coverage. Within its formula, an adaptive skin-balancing complex visibly reduces redness, pores and excess oil, while a targeted hydration complex with protective ectoin helps calm and hydrate the skin.

    Shop Now

    This article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

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