As a beauty editor, my eyes are immediately drawn to the hair and makeup looks on the runways whilst simultaneously scouring social media to find the artists behind them. It was a joy to see the quiet luxury trend at the spring 2023 shows, full of the kind of clothes we at Who What Wear UK now refer to as Sofia Richie-approved, paired with clean girl makeup, and, in particular, low-maintenance hair.
I recently got my hair cut from shoulder-length to chin-length and now I mostly leave it to air dry, so I’m all over the low-maintenance trend. From slept-in bobs at Khaite and bedhead curls at Bottega Veneta, to slicked back buns at Jil Sander and flicked-over partings at The Row, it’s clearly minimal effort, maximum effect this season.