When it comes to shopping the high street, few brands deliver the goods quite like H&M. From serving up sumptuous wool-blend coats to raising the bar in terms of “affordable” leather, H&M’s autumn 2022 collection is already shaping up to be one of its best ever. And yet, I understand if you consider the prospect of shopping H&M online to be a daunting one.
First up, you have inadequate product descriptions to deal with, which makes searching for specific pieces all the more difficult. I have spent more time than I’d care to admit searching for an item I knew for a fact existed on site, only to find it had been listed in a very nondescript way. Then, there’s the fact that things sell out at lightning speed. Again, I’ve been on-site and seen an item that has my size in stock, only for it to disappear no more than 10 minutes later.