2022 has been a year chock full to the brim with It bags. Balenciaga experienced more than a moment with their noughties-heavy Cagole shoulder bags, Chanel’s little quilted hearts were all over my Instagram feed and Prada‘s crystal-embellished styles were toted by celebrities, editors and influencers alike. While all of the aforementioned items are valuable and worth the investment (in fact, I’m very certain all will become collectors’ pieces one day), they do all share a lack of practicality. I know that doesn’t sound sexy, but the fact is, if you are a shopper who likes to prioritise timelessness, usefulness and longevity, then you might find that a trending handbag style won’t ever surface on your radar. But what if I told you you could find a bag that’s still unique, still luxe and still going to look good a few years down the line? One word: Loewe.
Since Jonathan Anderson took the creative helm back in 2013, the brand’s many coveted handbags have all stood the test of time. The Puzzle—first introduced in 2014—looks just as good today. Ditto the Flamenco, the Hammock, the Cubi, the Cushion, the Gate… I think you get the idea, and that’s before we even begin to reference the influence Loewe’s basket bags have had on the rest of the industry. So, I’ve seen the momentum building with Loewe’s latest creation—the Puffer Goya—and I’m convinced the style will be just as, if not more, popular going into 2023.