Now, don’t get me wrong. Heady, strong perfumes are never going to be redundant—they will always have their time and their place. Perfume is the perfect way to make a lasting impression, whether that’s at a job interview, on a date, or at a party. But here’s a totally counterintuitive notion: Subtle perfumes often make the biggest impressions. Gen Z’ers certainly think so—according to WGSN, younger consumers are drawn to perfumes that focus on self-love and personal memories. They want fewer ‘attention grabbing’ notes and instead prefer perfumes with ‘close to skin’ musk notes, softly amplifying a ‘like me, but better’ style of scent.
As a migraine-sufferer, I’ve always preferred wearing more subtle fragrances (especially on a day-to-day basis), and I’ve found that when I wear a subtle, inconspicuous scent, people are always the most intrigued. Perfumes like Escentric Molecules Molecule 01 and Phlur Missing Person (which I can barely smell on myself) always bring in the compliments. Ultimately, I think it’s because subtle, niche scents have a bit more mystery to them. They’re not in your face, but they’re still compelling and seductive, and that’s what makes them so appealing. A subtle scent will leave someone thinking about how good you smell, and it won’t seem like you tried too hard to smell good.
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