We fashion editors tend to be asked a lot of sartorial questions. “What should I wear to a wedding?”, “How I do dress for the weather?”, “Where can I find the perfect pair of jeans?” Questions like these have cropped up countless times throughout my career, but there is no more popular query than, “What are the biggest fashion trends right now?” Of course, the easy way to answer that is with a rundown of what we’ve spotted on the runways, but when it comes to what people actually want to wear, the true inspiration lies in street style.
Whilst I’ve been busily preoccupied with how to transition my wardrobe into high summer, I’ve been on the look out for some fresh inspiration, and right now nothing beats the unique aesthetic of the Scandinavian style set who are reinventing cool-girl dressing for the next generation.
After spending a good few hours trawling through Getty, Instagram, Pinterest and TikTok, the same key pieces reappear time and again, steadily building a picture of the Scandi approach to style. Own a blazer? It’s the perfect place to start, but just make sure it’s boxy and oversized. Heels? Sorry platforms, but Nordic women favour mid-heeled sandals (perhaps for navigating all of those cobbles). And tank tops? Stock up now—they’re in the wardrobe of every well-dressed woman from Sweden to the Netherlands, and they might just be the hardest working piece you can invest in now.
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