When I think back on the past 12 months, I believe 2022 has been a year full of defining beauty products and moments. Undoubtedly, social media—and TikTok in particular—is one of the biggest influences on the beauty products that we decided to purchase. Whether it be expensive-smelling perfumes or celebrity-favourite moisturisers filling our For You Pages, 2022 has seen real mix of products, both new and old classics, which have taken pride positions in our makeup bags, dressing tables and bathrooms.
After a couple of years of uncertainty during the pandemic, 2022 was the year that we finally had a sense of normality. As such, we made our way back to our beloved nail salons and hairdressers, however, we also became used to tending to our beauty routines and continuing to implement the skills we learned during lockdown.
A spokesperson from retailer Millies.ie noted how much these two important factors have continued to shape our purchasing habits: “We understand how much make-up trends can change over time, from the pandemic changing how people viewed make-up to everyone being allowed out again and embracing going out again. This, and social media trends have hugely changed which products are becoming cult favourites.”
