“The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare,” the brand states on its website. “It was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is ‘Clinical formulations with integrity.”‘
So when we were discussing the brand and five of its top-selling formulas during a recent editorial meeting, I couldn’t help wondering what my 73-year-old mum would think. Even though she loves a good bargain and does swear by certain pharmacy brands and formulas, for the most part, she’s extremely picky with skincare and uses an impressively expensive product spread. To put The Ordinary to the ultimate, non-millennial test, I asked my mum to use six beloved products from the brand for about a week when I was home visiting recently. While you definitely need to give skincare a good chunk of time to work its magic, it’s also safe to say many of us know quite quickly whether or not we’re going to like a product or incorporate it into our regular routine. Therefore, I knew my mum would either love The Ordinary or hate it after day one.
Ahead, a brief synopsis of my mum’s skincare routine and concerns, in addition to her honest thoughts and feelings about The Ordinary. Keep scrolling!