Rowing Blazers x Target Is the Colorful Collab We Needed

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It’s widely known that Target has mastered the art of collaboration. With a track record spanning more than two decades, the retailer’s history of partnering with designers began in 1999 with the renowned American architect Michael Graves — and it’s been a hit ever since. Who can forget the frenzy surrounding the Lily Pulitzer line in 2019? Anna Sui’s “Gossip Girl”-inspired line? Or the triple designer revelation in 2021, featuring Rixo, Alexis, and Christopher John Rogers? Target’s knack for surprises continues as they unveil their latest venture: a partnership with the timeless American clothing brand Rowing Blazers.

The upcoming limited-edition fall collection arrives just in time for the academic year, seamlessly fusing contemporary trends with iconic preppy styles. Don’t worry, though; when it comes to catering to your unique taste, rest assured you’ll have plenty of options to choose from. The Rowing Blazers x Target collaboration boasts an impressive array of over 100 vibrant, sport-inspired pieces catering to individuals of all ages. From adults to kids, the collection spans apparel and accessories, encompassing rugby shirts, crewnecks, blazers, trousers, and jackets, as well as home, outdoor play, and even options for your four-legged friends.

Sizes will range from XXS to 5X and, per usual, affordability takes center stage. Prices will start as low as $5, and the majority of items will be priced under $30. For context, most of Rowing Blazers’s clothing goes for over $100, which is just one reason why this collaboration is so major. We already spot plaid pieces similar to the Rowing Blazers Indian Madras Camp Shirt and matching Madras shorts, as well as graphic sweaters like the “I’m a Luxury” Sweater famously worn by Princess Diana.

If the photos accurately preview what’s ahead, we’re in for a treat. One snapshot reveals a green velvet hat with the Rowing Blazers logo, a striped football, a chevron paddleball set, and blue-and-white dinnerware plates. Another showcases models donning graphic sweaters, cropped polo shirts, lively outerwear, and captivating patchwork plaid silhouettes.

Excited? Us, too. Make sure to circle early September on your calendar, because that’s when the full Rowing Blazers X Target lookbook will be revealed. While the exact date for its release is yet to be announced, mark your calendars for the official availability on Sunday, Sept. 23, while supplies last.

Keep scrolling to shop our favorite Rowing Blazers pieces and stay tuned for more details on their collaboration with Target as they’re announced.

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