Triple Tigers, the Nashville-based label home to chart-topping country artists Scotty McCreery and Russell Dickerson, has named Kevin Herring and Annie Ortmeier co-presidents, while former president Norbert Nix has left the company.
Herring had served as the label’s senior vp of radio promotion. Ortmeier joins from Universal Music Group Nashville where she was senior vp of streaming marketing. They will report to George Couri, Triple Tigers co-founder and Triple 8 Management co-founder. The moves align with Triple Tigers’ focus on terrestrial radio and digital media, such as streaming and social platforms.
“Triple Tigers 2.0 is here,” Couri said in a statement. “I look forward to stepping into a more active role, as well as having Kevin and Annie form a dual attack in the worlds of both radio and streaming & digital. Kevin’s radio singles batting average here is unmatched in the industry, and Annie comes from leading streaming and digital strategies at the biggest label in the business. With our company intentionally focused on maintaining a very small group of artists who benefit from dedicated attention, there will be tremendous impact on our roster.”
Launched in 2016 as a joint venture between Thirty Tigers, Sony Music Entertainment-owned distributor The Orchard and Couri’s Triple 8 Management (whose clients include McCreery, Eli Young Band and Corey Kent), the label has had tremendous success right from the start with McCreery’s first five singles and Dickerson’s first four singles going to No. 1 on Billboard’s Country Airplay chart. Dickerson’s current single, “God Gave Me a Girl,” is bulleted at No. 11 on the chart, while McCreery’s new single, “Cab in a Solo,” is bulleted at No. 40. Jordan Fletcher is also on the boutique roster. Couri is now Triple Tigers’ remaining managing partner.
A representative declined to comment on whether Thirty Tigers co-founder David Macias had sold his stake in the company.
“I am very proud and honored to be entrusted with a leadership role at Triple Tigers,” said Herring, in a statement. “This is an amazing group of people and artists who are dedicated to making world class country music and lifting up the artists, songwriters, format and community.”
Ortmeier added, “I am excited to be joining George, Kevin and the team at Triple Tigers. I have admired Triple Tigers and the incredible success they have had thus far and am looking forward to being able to build upon that success with Scotty, Russell, Jordan and the team!”
Nix, who was also a partner in the label, is set to launch VISCYRL, a new artist development company in partnership with the Orchard. He leaves with fond memories. “It was us against the world. A David vs. Goliath story,” he says. “The most exciting thing for me was being able to bring in this team of people who were dedicated to the music and understood the vision. We came out of the chute with a string of No. 1 singles. It was an honor to lead that group of people.”
