Secretly—the company behind labels including Secretly Canadian, Jagjaguwar, Dead Oceans, Ghostly, Numero Group, and Justin Vernon and the Dessner brothers’ 37d03d—has unveiled a sustainability plan and pledged to become “carbon positive” by 2026.
The company outlined a sustainability plan that begins with carbon offsets as it works “toward accounting for [its] historical carbon debt by [its] 30th anniversary in 2026.” The ultimate goal is to eliminate rather than offset Secretly’s greenhouse gas emissions. In addition to its “early efforts” to minimize product packaging, avoid overstock, recycle unsold formats and packaging, and install a solar array at Secretly’s office, the company outlined steps it plans to take going forward, including:
- Investing in energy efficiency throughout Secretly buildings
- Assessing opportunities to replace natural gas equipment with electric options
- Measuring and reducing the company’s Scope 3 emissions
- Switching to 100% renewable energy
- Being a founder investor and user in Impala’s bespoke Carbon Calculator for the music industry
The company notes that for emissions it can’t reduce directly, carbon offsets will be purchased through Native.
Earlier this year, employees of Secretly Group formed Secretly Group Union. Within two days, Secretly Group officially recognized the union. Read “What Does Secretly Group’s Union Mean for the Indie Music Industry?” on the Pitch.
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