Update – September 25th: Rihanna, and not Taylor Swift will headline the 2023 Super Bowl Halftime Show. Swift was reportedly offered the Super Bowl Halftime Show, but turned it down because she “didn’t want to perform until she finished re-recording all of her first six albums, according to TMZ.
— Original story —
Citing “three sources close to the situation,” Variety reports that Swift will take the stage during Super Bowl LVII on February 12th, 2023 at State Farm Stadium in Glendale, Arizona. It’ll mark her first time headlining the halftime show.
Earlier on Friday, Apple Music was announced as the new presenting sponsor of the Super Bowl Halftime Show, replacing Pepsi. Because of the timing of the announcement — at 12:00 a.m. — fans took it as a hint that Swift would be performing (her new album is titled Midnights, after all). What’s more, the pop singer has a longterm relationship with Pepsi’s chief rival, Coca-Cola, which would have prevented her from headlining past halftime shows.
Last year’s Super Bowl was headlined by Dr. Dre with special guests Eminem, Kendrick Lamar, Snoop Dogg, and Mary J. Blige.
Consequence has reached out to Swift’s representatives, as well as the NFL and Apple Music, for comment.
Midnights is due out on October 21st. It’s her 10th studio album, following her pair of 2020 releases, folklore and evermore. Last year, she released newly recorded versions of Fearless and Red as part of an ongoing project to re-record her first six studio albums in a bid to regain control of her catalog after Scooter Braun bought and then sold the rights to those master recordings without her input. She also released a short film set to her 2012 song “All Too Well.”
— Apple Music (@AppleMusic) September 23, 2022