In the days since the wildfires began in Spokane, Washington, Sydney Sweeney has been doing what she can to help those impacted by them. From providing information about organizations people can donate to to traveling to her hometown in Eastern Washington to help the community, she’s been doing a lot of work. Now, she’s also saying “do what makes you naked” to help those impacted by the fires.
As Sweeney continues to work on projects that will premiere on the 2027 movie schedule, she’s also launched her lingerie brand, SYRN. While she’s done her fair share of sexy campaigns for it and has been consistently promoting it on both the company’s socials and her own, she’s also using the brand for a good cause. In support of those impacted by the wildfires, 100% of the profits from the “Do What Makes You Naked” line will be donated to relief efforts in Spokane. So, that’s what she’s saying: “Do what makes you naked” on her Instagram story:
This deal will run from August 10 through August 14, and if you buy a product from this line full of seamless and everyday undergarments, you can help support “fire relief efforts” in Spokane.
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The Do What Makes You Naked line includes scoop and triangle bralettes, short shorts, rompers, underwear, camis and wrap cardigans. Prices range from $19 to $123, so there’s a wide range of items at a variety of costs.
Notably, one of the colors you can choose from is named “Spokane.” It’s a lovely earthy green that is very on-brand for the city in Washington (trust me, I’m also from there). And it’s something SYRN highlighted when writing about this campaign to raise money for the city:
Our new color Spokane was named after a city close to Syd’s heart. The devastating and ongoing fires have changed countless lives in ways that are hard to put into words.
At this point, the three fires that have been going on in Spokane are on their way to being fully contained, per KREM 2 News. According to the Seattle Times, over 900 structures have been lost in the fires. However, that number is an estimate and is expected to go up. Overall, this situation has been a terrible disaster for the city; it caused tens of thousands of people to evacuate, and it’s led to an immense amount of loss.
So, all the help the city is receiving, including this advocacy and support from Sydney Sweeney, helps.
Earlier this year, she took SYRN to Stagecoach and opened a saloon to bring more fun and lingerie to the festival. She’s also been rocking the lingerie line and working on the brand while filming in Australia. Now, she’s taking it to her hometown, and she’s using the profits to help Spokane recover from this catastrophic event.