There’s no doubt that Le Labo’s widely adored fragrance Santal 33 is one of the most defining scents of the last decade. From Alexa Chung to Justin Bieber, some of the most iconic celebrities have professed their love for the unisex scent. And in all honesty, I’d go as far as to say that it was Santal 33 that put unisex fragrances back on the map. Before it, the offering of unisex scents didn’t stretch far beyond Calvin Klein’s CK One. Nowadays, however, if a new fragrance launch doesn’t work for men just as well as it does women, we don’t want to hear about it.
It’s true that more ‘traditionally’ male fragrances are having a moment (although we believe there really is no place for gender in fragrance marketing), but it was Santal 33’s unique and unrivalled freshness that made many realise that life didn’t have to be all vanilla and roses. Traditionally masculine, woody notes are beautiful too. And so began the whirlwind of Santal 33’s rise to fame.
:quality(85):upscale()/2023/05/11/976/n/1922564/782262e2645d6b967847b4.74342194_.png)
