No matter how good the photos are, detailed the descriptions are, or visually appealing the website interface is, shopping online will never ever compare to the simple act of trying something on. Why do you think the pandemic led to so many outlandish purchases? No one could try anything on first, and everyone was too exhausted to return anything. Unfortunately, depending on where you’re shopping from, you might not have the privilege of living in close proximity to every store you’re eyeing something from. That’s where I come in.
Exhibit number one is Massimo Dutti, Zara’s elevated older-sister brand that specialises in clothing, shoes, and accessories for people who want their clothes to do the work for them by making them look chic without any effort. Think linen separates, satin slips, tweed outerwear, and flats and heels that look and feel like designer but rarely cost more than £200. This season’s offering is one of the Spanish retailer’s all-time best.
Below, check out all nine of the pieces I ordered from Massimo Dutti’s summer drop and get the lowdown on the Zara-owned brand that all the best dressers in Europe, from Paris to Madrid, rely on.
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