No matter what obstacles fate throws in our path, no matter what unexpected turns send us off-course, we retain the power to reorient ourselves. Vikki SOTA, proves that. The Minnesota native hip-hop artist, business mogul, and entrepreneur began his life impoverished and marginalized, but music and self-realization offered him a path leading towards a different destiny.
INSTAGRAM: https://www.instagram.com/vikkisota
The artist manifested himself in his love for hip-hop and its associated styles and genres. He is a modern performer in every important respect, but his ability to uniquely embody and personify the ambitions of so many contemporaries sets him apart from the pack.
His music releases and accompanying videos are paving the way. A mix of singles and EPs compromises his discography thus far and has enjoyed critical and commercial success without ever diluting his brand. He has wide ranging goals and interests, without question, but it isn’t difficult to tell music remains his abiding passion. It will likely continue as such for the foreseeable future.
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Regardless of background, making their voices heard is a struggle for every artist in the 21st century’s third decade. The key element, however, separating slick, all-surface popular entertainers from other equally polished and magnetic performers is the latter’s inner drive. Their withering focus often borders on clinical obsession. Music isn’t a vocation for such individuals, but rather an avocation and way of life. Vikki SOTA joins their company.
He doesn’t shrink in their shadow. It’s another sign of his immense potential that SOTA has tapped so deep into his vein of hip-hop so early in his recording career. His sensibilities are hardwired for the form without ever lapsing into outright imitation and that’s another crucial factor in his success. Stepping into the public arena possessing a nearly fully-formed skill set distances him from many peers and contemporaries. Few are privileged to enjoy such gifts.
Vikki SOTA’s story is a study in re-invention. As a young man, Vikki SOTA understood early he wanted more from life and didn’t rest until he found it. There’s countless ways we don’t see how this evolution has played out in his personal life and so forth, but we certainly hear it in his music. These are elements his fans can expect to find in his upcoming EP, Genesis, set to release in early 2022.
He’ll be around for years, if not decades, to come. Minneapolis, Minnesota seems like an unlikely place for a budding music mogul to emerge from the northern Midwest; another of his notable accomplishments is establishing his Quality Sound Studios once arriving in Los Angeles from the Land of 10,000 Lakes. It has served as the burning physical heart of SOTA’s creative operation since its completion and will likely continue serving that same role for years to come.
It’s not difficult to imagine him pursuing several simultaneous paths from this point forward. The promotional clips included with recent releases demonstrate his near-palpable camera presence and his crossover potential is obvious. Keep following this bright star – he’s burning hotter every day and may soon outshine countless other stars in the sky.
Timothy Ball
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